Changing the HOW
Alright, this post rapidly transformed into something much greater than my original intent so I decided to change the post into a story of how it transformed... enjoy:
It started with looking for examples of those leading the movement that is "Disruption". I jumped into A. reading the definition of Disruption (from my previous post "A Brief Look at Markets Ready for Disruption) and B. reading up on fan favorite Elon Musk. I was refreshing my understanding of industries ripe for disruption and stumbled upon this CBIsnight link and really liked what I was seeing. I knew of old Musky Boi's "Boring" company( and Tesla and SpaceX) but Neuralink was fairly new to me. I read on for a bit, but stopped when I started to feel dirty for only looking up Elon and tried again to find a comprehensive list of "disruptors".
"List of Disruptors" wasnt really a great search bar choice, so I re-framed it using the original question of: "who has taken a look at existing industries and just changed the way we dealt with their outcomes?" which reminded me of IT Asset Partner's (ITAP) CEO Eric Lundgren. I had recently seen an article of him facing some jail time for a majorly questionable accusation of copyright infringement. Somewhere in that article shares that ITAP recycled approximately 41 million pounds of E-waste a year. Bingo. That sort of answered the question above - Lundgren and ITAP looked at the outcome of e-waste from the existing industry of electronics and changed the way we dealt with that outcome (I'm a fan).
Satisfied with my example based understanding of the type of people I was looking to find a list for, I lucked out and accidentally learned there is this thing called The Disruptor Awards... like the Nobel or Grammy's of disruptive innovation. Great, Cool, Awesome, I found the answer... But Neuralink was still knocking around in the back of my mind. There isn't much information about the team, project, or current status of the company (it was just started in 2016). BUT there is enough basic information to segway into the first transformation of post: "Neuralink is disrupting the way we think and form a society of collective information.....how was is disrupted before? were did it even start?"
(to quote myself: Look at history. Examples. Data. And apply it to the present day. That’s how you make a path to the future... the #modernbusinessmind knows that.)
So where did it even start? Hopefully you enjoy this fantastic link by waitbutwhy. Pretty much the exact answer to the first "first transformation of the post". Upon finding the answer, this post transformed again when I started to reflect on waitbutwhy's post. I remembered how years ago, my good friend Marc asked me a question along the lines of:
"what happens when we no longer depend on money to provide us the basic necessities of life like food, water, clothing, and shelter. We no longer need to work at all for anything, as we figured out the equation to the global food problem and all of our traditional jobs were done better and faster by robot labor. what do humans do when they have nothing but time to pursue the things they're intrested in?"
At first.. I was scared and a little angry, which shows in my original answer "everyone would be scared and angry and we would probably have a global riot on our hands that demolished the planet as we know it". We sat in a weird silence for a bit until I accepted the scenario and re-answered the question: "we would focus on health/medical science, space and travel tech, and slowly work to remove all boundaries and borders both physical and made up that separate us as a species."
That leads to the third and final transformation of the post: "Acceptance and Context are the simple truth behind disruptive innovation and changing the HOW"... which ironically comes full circle (#Meta). I decided to storyline the post's content transformation because I felt that maybe it would help one understand the thought process behind asking WHY we do things and trying to change HOW we do them. These two things are critical concepts when approaching the task of disruptive innovation. Gary V. said something a long the lines of: at first people are going to think you're fucking crazy, and you're going to feel stupid and hopeless. They all want you to go in one direction but you go the other way, you know it's the right way - for you. Then they're going to call you a genius. That is basically the key to unlocking the barriers hindering you from realizing the full potential of changing the HOW.
What are some things you want to change? what could be done better, or just aren't being done at all? Exercise that Modern Business Mind and be proud to share your crazy, disruptive thoughts. Who knows, maybe you'll be on the next list of Disruptor Awards.
Feel free to comment, critique, and share!
Sincerely,
MBMJeremy
It started with looking for examples of those leading the movement that is "Disruption". I jumped into A. reading the definition of Disruption (from my previous post "A Brief Look at Markets Ready for Disruption) and B. reading up on fan favorite Elon Musk. I was refreshing my understanding of industries ripe for disruption and stumbled upon this CBIsnight link and really liked what I was seeing. I knew of old Musky Boi's "Boring" company( and Tesla and SpaceX) but Neuralink was fairly new to me. I read on for a bit, but stopped when I started to feel dirty for only looking up Elon and tried again to find a comprehensive list of "disruptors".
"List of Disruptors" wasnt really a great search bar choice, so I re-framed it using the original question of: "who has taken a look at existing industries and just changed the way we dealt with their outcomes?" which reminded me of IT Asset Partner's (ITAP) CEO Eric Lundgren. I had recently seen an article of him facing some jail time for a majorly questionable accusation of copyright infringement. Somewhere in that article shares that ITAP recycled approximately 41 million pounds of E-waste a year. Bingo. That sort of answered the question above - Lundgren and ITAP looked at the outcome of e-waste from the existing industry of electronics and changed the way we dealt with that outcome (I'm a fan).
Satisfied with my example based understanding of the type of people I was looking to find a list for, I lucked out and accidentally learned there is this thing called The Disruptor Awards... like the Nobel or Grammy's of disruptive innovation. Great, Cool, Awesome, I found the answer... But Neuralink was still knocking around in the back of my mind. There isn't much information about the team, project, or current status of the company (it was just started in 2016). BUT there is enough basic information to segway into the first transformation of post: "Neuralink is disrupting the way we think and form a society of collective information.....how was is disrupted before? were did it even start?"
(to quote myself: Look at history. Examples. Data. And apply it to the present day. That’s how you make a path to the future... the #modernbusinessmind knows that.)
So where did it even start? Hopefully you enjoy this fantastic link by waitbutwhy. Pretty much the exact answer to the first "first transformation of the post". Upon finding the answer, this post transformed again when I started to reflect on waitbutwhy's post. I remembered how years ago, my good friend Marc asked me a question along the lines of:
"what happens when we no longer depend on money to provide us the basic necessities of life like food, water, clothing, and shelter. We no longer need to work at all for anything, as we figured out the equation to the global food problem and all of our traditional jobs were done better and faster by robot labor. what do humans do when they have nothing but time to pursue the things they're intrested in?"
At first.. I was scared and a little angry, which shows in my original answer "everyone would be scared and angry and we would probably have a global riot on our hands that demolished the planet as we know it". We sat in a weird silence for a bit until I accepted the scenario and re-answered the question: "we would focus on health/medical science, space and travel tech, and slowly work to remove all boundaries and borders both physical and made up that separate us as a species."
That leads to the third and final transformation of the post: "Acceptance and Context are the simple truth behind disruptive innovation and changing the HOW"... which ironically comes full circle (#Meta). I decided to storyline the post's content transformation because I felt that maybe it would help one understand the thought process behind asking WHY we do things and trying to change HOW we do them. These two things are critical concepts when approaching the task of disruptive innovation. Gary V. said something a long the lines of: at first people are going to think you're fucking crazy, and you're going to feel stupid and hopeless. They all want you to go in one direction but you go the other way, you know it's the right way - for you. Then they're going to call you a genius. That is basically the key to unlocking the barriers hindering you from realizing the full potential of changing the HOW.
What are some things you want to change? what could be done better, or just aren't being done at all? Exercise that Modern Business Mind and be proud to share your crazy, disruptive thoughts. Who knows, maybe you'll be on the next list of Disruptor Awards.
Feel free to comment, critique, and share!
Sincerely,
MBMJeremy
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